On the Pikes Peak USA Dance Board for 6 years (2012 – 2018), I first started out as webmaster, converting the static, single html webpage into an attractive, user-friendly, and informative multi-paged website. Using a Content Management System allowed the non-technical board members to more easily keep the website updated.
Eventually I shifted to designing the monthly event flyers, coordinating the overall look with their website and email campaigns.
“These flyers are our primary means of attracting new members, so having eye-catching ones was certainly a help and we did in fact begin to see more new faces.
Successful design also gets out there. Simple as making sure the flyers get distributed, the event info is submitted to local publications, and tending to ppusadance’s online presence, which soon included a more active social media platform in addition to the website.
“For 6 years Anna was an invaluable help when it comes to the chapter’s visual branding, design, marketing, & promotion.”
Enjoy these flyers, representative of the images + text blending that I enjoy doing. Long-time dancers in town may remember some of these.
Valentine’s Dances
Spring & Summer Dances
Fall & Halloween Dances
Definitely always popular.
Winter Dances
The traditional Winter Dances evolved over the year from Christmas to Holiday to Winter.
Lesson Days
Rarely did I get to work with the spacious 1/2-page format. These coordinate with their corresponding dance flyers shown above.
Social Media
Making a design work for multi-purpose: cropping to the featured top part of these flyers above easily gave the right dimensions for use as masthead banners on Facebook.
Save the Date
Business cards not only told where to find more information about Pikes Peak USA Dances but also served as “Save these Dates” reminders on the backsides.
Vouchers
Offering incentives helps improve attendance.
