Archives for January 2025

Barcelona & Back Again

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Here are a few pages from an amazing photo album I loved working on. Honestly, it’s an absolute joy designing with high-quality photographs by a photographer who has a talented eye for the essential.

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The section on Barcelona includes a spread devoted to the food market.

Barcelona & Back Again lovingly and photogenically covers 9 cities between Barcelona & Granada in over 130+ pages of full color photographs.

It’s a lovely book, often coming out when visitors inquire of our travels. There’s a story on each and every page if one lingers as they go.

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Above: two spreads, or 4 pages, of photographs taken in Baeza.

I design because treasured memories becomes even more so when given order, meaning, and context. And it’s okay if they need just a little bit of help to remain so, and last even longer.

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A series of photos captures the essence of Cañete.
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Above: a few pages of photographs taken in Alhambra, Granada.

In Barcelona & Back Again, you find photos pieced together with footnotes to bring back entire landscapes, quirky key symbols, even gratfi, personalizing each city.

There’s also an assortment of Barcelona balcony railings patterns and Alhambra’s geometric patterns, all given the “yearbook” treatment, making this album a collection of pattern studies as well.

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The breath-taking-ness of Cuenca.

Time and again paging thru these album, these faraway scenes my poet takes me to seems near again.

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Each city in the album has its own distinct color as background; these photos are also from Cuenca.
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“No photoshopping or merging photos together.” Ok, I won’t. This spread pieces together 7 photos of the visual experience at/of/from Toledo’s Catedral.

I’m now working on the next album in this series. Can’t wait to see how it turns out.

The Charmed Thumb

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The Charmed Thumb mainly needed a website for her clients to become better acquainted with the members of her team who’d be walking around and across their lawns.

The website of course also showcases some of The Charmed Thumb’s beautiful, Colorado-natives planted flower beds and landscapes.

Anna’s definitely our team’s Trello expert! She always knows the new tricks and keeps us organized!

Angela Campbell Animal Therapy

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Angela loves working with animals underneath our Colorado skies. Her website provides information about the types of services she provides for equines & canines. She also utilizes left-behinds– business cards and/or flyers explaining her services & credentials, at logical locations, to increase her business’ exposure to prospective new clients.

Branding

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Now that you have your WordPress website up, you want to coordinate it to your business’ brand, its tone and content in order to maximize a more effective impact. No need to look amateurish.

Research shows that 75% of visitors form an opinion of your brand based on the impression your website gives them. Of course, you are so much more than your website, however it is your website that’s representing you/your business in the online world.

car with WordPress colors
The front end is what people sees, including the “wp-” in your urls.
Frontend
Definitely you want to customize it.
Branding consistency facilitates quicker brand recognition & loyalty.

Whether you have an existing brand or looking to develop a new one– 

Make your website match your business.

Along with everything else. To get people to step thru your door, and make contact, it helps you to have branding that is consistent, authentic, and attractive to your target audience: your logo, branding, and newsletters, your business tone of voice, your Call-to-Action, the atmosphere of your physical office or shop, the looks of your social media platforms and marketing. So on.

Talk to me if you’re unsure how to pull yours all together. This is the kind of stuff I like to focus on. My contact info is below in the footer. ❧

More from the car metaphor series:

Sambuco Tribe

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A crab-like dance from the Cangrejos, San Mateo de Cangrejos, called Santurce today, provides the impetus for this logo of dancing crab, a Dikenga, with colors of the Caribbean.

dancing crabs

A series of iconographies was developed to be repeated seamlessly as borders and dividers thru out the website which makes the website both faster to load and Caribbean-festive.

Closeup of a border sample
Banner for music festivals
Checking out the SambucoTribe.org website, you see just how crab-like this dance is.