A crab-like dance from the Cangrejos, San Mateo de Cangrejos, called Santurce today, provides the impetus for this logo of dancing crab, a Dikenga, with colors of the Caribbean.
A series of iconographies was developed to be repeated seamlessly as borders and dividers thru out the website which makes the website both faster to load and Caribbean-festive.
McKenna was fun to work with; Shawn had distinct ideas how his branding ought to go– with a literal hole in its logo.
I especially liked the dual use of his business cards. Frustrated with the body-measuring errors so often encountered, Shawn uses the backside of his business card to jot down measurements for shooting outfits– anywhere, wherever, and whenever the opportunity arose.
Measuring people at shooting tournaments, whether they might be ordering a suit or not, allowed prospective customers to have the time to go home and have a think about it, and then later order, by phone or online, with their precisely-taken measurements already ready on the backside of the contact info.
