Angela loves working with animals underneath our Colorado skies. Her website provides information about the types of services she provides for equines & canines. She also utilizes left-behinds– business cards and/or flyers explaining her services & credentials, at logical locations, to increase her business’ exposure to prospective new clients.
On the Pikes Peak USA Dance Board for 6 years (2012 – 2018), I first started out as webmaster, converting the static, single html webpage into an attractive, user-friendly, and informative multi-paged website. Using a Content Management System allowed the non-technical board members to more easily keep the website updated.
Eventually I shifted to designing the monthly event flyers, coordinating the overall look with their website and email campaigns.
“These flyers are our primary means of attracting new members, so having eye-catching ones was certainly a help and we did in fact begin to see more new faces.
Successful design also gets out there. Simple as making sure the flyers get distributed, the event info is submitted to local publications, and tending to ppusadance’s online presence, which soon included a more active social media platform in addition to the website.
“For 6 years Anna was an invaluable help when it comes to the chapter’s visual branding, design, marketing, & promotion.”
Enjoy these flyers, representative of the images + text blending that I enjoy doing. Long-time dancers in town may remember some of these.
Definitely always popular.
The traditional Winter Dances evolved over the year from Christmas to Holiday to Winter.
Rarely did I get to work with the spacious 1/2-page format. These coordinate with their corresponding dance flyers shown above.
Making a design work for multi-purpose: cropping to the featured top part of these flyers above easily gave the right dimensions for use as masthead banners on Facebook.
Business cards not only told where to find more information about Pikes Peak USA Dances but also served as “Save these Dates” reminders on the backsides.
Offering incentives helps improve attendance.
Hrid Akasha Wellness, with pinks & purples, supports women in ayurvedic-based healing and meditation. The goddess Lakshami, often represented as an elephant, conveys the atmosphere of Deahna’s practice.
During the Covid-19 season, Deahna needed a functional and simple website for easy contact and appointment scheduling to continue running her yoga, meditation, and massage business.
McKenna was fun to work with; Shawn had distinct ideas how his branding ought to go– with a literal hole in its logo.
I especially liked the dual use of his business cards. Frustrated with the body-measuring errors so often encountered, Shawn uses the backside of his business card to jot down measurements for shooting outfits– anywhere, wherever, and whenever the opportunity arose.
Measuring people at shooting tournaments, whether they might be ordering a suit or not, allowed prospective customers to have the time to go home and have a think about it, and then later order, by phone or online, with their precisely-taken measurements already ready on the backside of the contact info.
With a business card putting her contact info into people’s hands, an eye-catching logo, a website for more info, flyer announcements, as well as social media memes, and spiffy letterhead for networking . . .
Julie transitioned into a more creditable professional.
Good design and consistent branding made people notice Julie in a more ‘professional’ light and take her seriously.
As Julie’s visible confidence grew, backed by her newly branded self-presentation, she more easily gained many new students, referrals, large clients, and numerous networking opportunities, all of which increased her financial independence.
Coming out of Covid and starved for socialization, I co-started the regular deaf coffee chats at Caffeinated Cow. We started out as a small group of 4!
We much appreciated Caffeinated Cow for hosting our social chats. Flyers were created to support and complement Caffeinated Cow’s own branding, creating an instant visual connection within the community and to Caffeinated Cow.
Consistency help to continually visually remind viewers that this is a regularly held event at a favorite local spot. And as we introduced specific topics or themes, the announcing flyers reflected both novelty and reliability.
There are more flyers. Did I not save them?
The Caffeinated Cow deaf chats has since grown even more popular and is now held weekly.
Disclaimer: This chat is now coordinated by ASL with Julie.