Pikes Peak USA Dance

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On the Pikes Peak USA Dance Board for 6 years (2012 – 2018), I first started out as webmaster, converting the static, single html webpage into an attractive, user-friendly, and informative multi-paged website. Using a Content Management System allowed the non-technical board members to more easily keep the website updated.

Eventually I shifted to designing the monthly event flyers, coordinating the overall look with their website and email campaigns.

“These flyers are our primary means of attracting new members, so having eye-catching ones was certainly a help and we did in fact begin to see more new faces.

Successful design also gets out there. Simple as making sure the flyers get distributed, the event info is submitted to local publications, and tending to ppusadance’s online presence, which soon included a more active social media platform in addition to the website.

“For 6 years Anna was an invaluable help when it comes to the chapter’s visual branding, design, marketing, & promotion.” 

Enjoy these flyers, representative of the images + text blending that I enjoy doing. Long-time dancers in town may remember some of these.

Valentine’s Dances
Spring & Summer Dances
Fall & Halloween Dances

Definitely always popular.

Winter Dances

The traditional Winter Dances evolved over the year from Christmas to Holiday to Winter.

Lesson Days

Rarely did I get to work with the spacious 1/2-page format. These coordinate with their corresponding dance flyers shown above.

Social Media

Making a design work for multi-purpose: cropping to the featured top part of these flyers above easily gave the right dimensions for use as masthead banners on Facebook.

Save the Date

Business cards not only told where to find more information about Pikes Peak USA Dances but also served as “Save these Dates” reminders on the backsides.

Vouchers

Offering incentives helps improve attendance.

Deaf Colorado

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Coming out of the Covid pandemic, after experiencing and seeing a need for, I attempted to create a more central source of information for the local deaf community with Deaf Colorado.

My visual strategy was to create a community calendar as its centerpiece, with sidebars full of links and tags, conveying wealth of information. Deaf visitors checking out what local deaf events there might be happening, would likely linger to also browse additional deaf-related information, resources, and opportunities.

What can I say? I adore designing information – making it good, factual, useful, intuitive, and to get it across — irresistibly eye-catching as well.

Intensely over-optimized, socially connected, and more organized than average; the project overdelivered.

Deaf Chats

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Flyer ccow 9

Coming out of Covid and starved for socialization, I co-started the regular deaf coffee chats at Caffeinated Cow. We started out as a small group of 4!

We much appreciated Caffeinated Cow for hosting our social chats. Flyers were created to support and complement Caffeinated Cow’s own branding, creating an instant visual connection within the community and to Caffeinated Cow.

Consistency help to continually visually remind viewers that this is a regularly held event at a favorite local spot. And as we introduced specific topics or themes, the announcing flyers reflected both novelty and reliability.

Flyer ccow 001
Flyer ccow 11
Flyer ccow 12
Flyer ccow 10
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Flyer ccow 8
Flyer ccow 7
Flyer ccow 14
Flyer ccow 9

There are more flyers. Did I not save them?

The Caffeinated Cow deaf chats has since grown even more popular and is now held weekly.

Disclaimer: This chat is now coordinated by ASL with Julie.

Deaf Blue Cats

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When the Covid pandemic first hit, I was at a phase where I felt I needed to be ‘bigger’, where I wanted to offer much more to my clients than my confidence felt adequate offering.

I met about then, online, a new friend who had complementary skills to mine, and together, we launched the Deaf Blue Cats. We had so much fun developing and branding ourselves, as well as doing projects for several new clients, that I hardly even noticed the isolating aspects of the pandemic.

Although this partnership did not last post-Covid, I polished my web skills and learned new ones.

A fun logo:

Made so many ‘faces’ to represent the variety of services offered:

Business cards with a QR code on the front sends people directly to the website, with contact information on the back:

business card, front
business card, back

Ads that were used on other websites and social media:

And of course, a lot of hours went into the website:

The Deaf Blue Cats blog serves a heavy double-duty as both a portfolio and a blog, with multi-layers of categories and tags…. What can I say? I find information design fun. Nerdy, nerdy me.

Anyhow. The website looks much the same since I left it behind. My ex-partner sits on it now. Check it out for the cheesy iconography I’m capable of.